SeguroSeguro is an insurance company based in Santiago de Chile. We wanted to get the brand in the street, literally, to remember our potential clients that a car accident could happen anytime and it was better to have an insurance company by your side.
To make this happen, we decided to transform an old VW Beetle into a bump car and make it drive the streets with the copy of the campaign in a flag above the car.
I worked on the design of this car, based on the chasis and the main structure and then sent it to a specialist to build it, and it came out looking great.
You can see the video here.